A generalist AI can do a bit of everything. Impressive in a demo, frustrating day to day: it leaves you alone in front of a blank page, without telling you what it truly masters or how to use it.
A specialized AI makes the opposite choice. It focuses on one field, masters its uses, and comes with an interface that guides you. You don't have to guess the right phrasing: the tool is already built for your need.
That choice has a cost — for us. Designing a specialized AI takes more upfront work. It's that work, invisible to you, that makes the result simple. What's simple to use is always hard to build.
Our bet is clear: one AI, one field, real mastery. Rather than a lukewarm Swiss army knife, precise tools that actually do the job — and stay simple, by principle.